We're not an agency.We're a team.
Sports Talent exists because most athlete representation stops at the contract. We start there.
The career is bigger than the deal.
John Print built Sports Talent around a simple belief: an athlete's career is bigger than the deals signed on their behalf.
It's the training ground decisions, the media appearances, the brand conversations, the choices made on a random Tuesday that either compound into something significant — or don't.
Most agencies show up for the negotiation and disappear until the next one. We don't work that way. We stay close to the detail, helping athletes make the decisions that shape the whole picture.
A small number of athletes.On purpose.
Real day-to-day management doesn't scale to a hundred names on a website. It scales to the number of people you can actually know, call, and plan for.
Know the person
Plan beyond the contract
Build for longevity
One career.
One picture.
Performance lifestyle management — the structure around the athlete, not just the athlete.
Contract negotiation — with the leverage that comes from knowing the market.
Sponsorship and endorsement strategy — building income and longevity.
PR and media management — protecting reputation and shaping the story.
None of these sit in a silo. They're managed as one picture.
Build something
real.
We're selective because the work demands it. If you're at the level, have the potential, and have the marketability to build something real — this is what a team built around you looks like.
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